60 years: 6 decades of creativity and love for design that Federlegno elected to communicate to the city of Milan through IGPDecaux OOH advertising....
The #NeffTram for the Milano Design Week has become a Tuscan farmhouse parading through the streets of the city
In collaboration with IGPDecaux Brand Solutions, Neff recreated a typical Tuscan farmhouse inspired by the landscapes of the Val d’Orcia on board a Darsena Tram to welcome citizens and visitors in a journey in exploration of the Italian soul, crafts and love for authentic products.
On board the tram that hosted the iconic Slide&Hide oven for the celebration of its 20 years, visitors were inspired by wine and oil experts, guided by the winemaker and writer Roberto Cipresso, oil producer Giorgio Franci, bread makers Molino Pasini and Panificio Davide Longoni, who enlivened the journey in the heart of the city of Milan with stories and anecdotes about the typical products and flavours of the Orcia Valley, in the heart of Tuscany.
The setting up of the #nefftram was completed by the lounge music played by DJ Alessio Bertalot, a partner of NEFF and author of the project “NEFF Sounds Good”, which accompanied passengers on the tour to explore the flavours of the Tuscan valley.
The typical setting of the event-tram dedicated to the Val D’Orcia was connected and on line with the brand stand at the Salone del Mobile that was being held at Rho Fiera Milano, where visitors could attend show-cooking sessions and other events to discover Tuscan flavours.