Mutti, the historic company with more than 100 years of experience in the production of the best possible Italian tomato products, gets back to the Out of Home media planning a great project with...
After the months of the lockdown IGPDecaux goes back to decorating the milanese underground realizing a Station Domination at the underground station of Garibaldi FS, which is located at the intersection between the M2 and the M5 lines.
The contest launched by Mondelez Italia involving its Oreo cookie, is the protagonist of the Out Of Home communication campaign realized in collaboration with the famous influencer and social icon Chiara Ferragni, featured in the foreground of the visuals accompanied by the claim "Libera il tuo stile Oreo". The OOH decoration, characterized by a funny and playful graphic, involves the entire mezzanine area of the undergound station - including the Digital screens – as well as the tracks space and the stairs which accompany the flows of passengers from the milanese railway station of Porta Garibaldi to the underground lines, and from the mezzanine area to the tracks of the M2 line, where IGPDecaux installed large format adhesive decorations (step domination).
IGPDecaux, the Media Agency specializing in the OOH planning Posterscope, the Communication Agency Bitmama, as well as Agency of Chiara Ferragni “The Blon Salad” and the Media Agency Carat, collaborated to producing the project, on air from the 22nd of May to the 11th of June 2020.