60 years: 6 decades of creativity and love for design that Federlegno elected to communicate to the city of Milan through IGPDecaux OOH advertising....
Gaming, music, drinks: Febal Casa transformed trams into a meeting place.
Everything becomes possible during the Milano Design Week, when even a tram may turn into a living room where you can challenge other passengers in front of a console, or a stage where you can show your singing skills and try to become the new voice of an advertising spot, or a lounge bar where you can sip delicious drinks immersed in a charming ambient music.
The Event-Tram designed by Febal Casa and IGPDecaux for the Milano Design Week 2022, which travelled through the city's most glamorous spots from June 6 to 12, included a Nintendo gaming experience on board the tramcar, where passengers could also take part in the musical contest “Canta con Febal” [Sing with Febal] to be selected as the new voice for the brand’s TV commercial.
The historic tram inaugurated by Federica Pellegrini, covered with colourful and impressive full-wrap creativity characterized by pop colours and geometric shapes and enriched by mirrors, design pouffes and cubes, brought the “Milano da bere” on board the tram every day, starting from 07:00 pm, to enjoy delicious cocktails with a charming ambient sound in the background.
Entertainment, relaxation, pleasure to be together, and sharing: citizens and passers-by from all over the world have been involved and invited on board to discover the essence of the Italian design brand.