Mutti, the historic company with more than 100 years of experience in the production of the best possible Italian tomato products, gets back to the Out of Home media planning a great project with...
Condé Nast Italia announces with IGPDecaux the opening of the Experience Store Frame in the milanese headquarters in Piazzale Cadorna. The Frame has been designed by the architectural firm Locatelli Partners offering the public an innovative store where the content becomes an experience. Cultural meetings, talks, readings and artistic performances accompany the pleasant and relaxing moments inside the new café of the Milanese metropolis which is the first of the well-known publishing house.
With the aim of reaching a wide audience and communicating the philosophy of the innovative Experience Store, Condé Nast Italia chose the IGPDecaux Creative Solutions that realized a Station Domination at the Milanese underground station of Cadorna. It is certainly a key point for the journeys of passengers on the Milanese networks with a presence of 2.730.168 contacts in a 14 days period (Data Source: AudiOutdoor). The OOH decoration involved the two mezzanine areas of the M1 and M2 lines and the backlight architraves above the internal stairs of the station. The visual of the campaign, followed by the hashtag #discoverframe, invited the numerous passengers to discover the store whithin a walking distance of the station.
The choice of the Out of Home media and the underground station of Milano Cadorna was highly strategic: the campaign, on air from the 17th of February to the 2nd of March 2020, turned into an effective Drive to Store guiding all the passengers through the Condé Nast experience.