Bennet, the historic supermarket chain founded by the Ratti family, which is currently part of the National Network of the VéGé Group, strengthens its presence in Lombardy starting from Milan and its hinterland.

In order to celebrate the new opening in the Milanese Viale Monza, Bennet chose the Out Of Home and the entirely decoration of the underground station of Precotto, above which the supermarket was inaugurated. It was definitely a strategic choice to intrigue the passengers inviting them to discover the new sales point.

The OOH communication campaign, on air from the 31 st of August to the 14th of September, involved the entire mezzanine area of the station with a highly-contrasting creativity. The decoration, therefore, assured great visibility to the supermarket, making it a reference point for those passing nearby.

In addition to the Station Domination realized by the IGPDecaux Creative Solutions, the media planning included 22 analogic bus shelters located close the supermarket, as well as various posters (6x3 and medium formats) positioned in the Milanese avenue in order to reinforce the outdoor communication, giving continuity and even more effectiveness to the advertising message.

The project was realized in collaboration with the Publiline Outdoor SRL Agency.