Brand Solutions facilitate meetings and exchanges between media centres, creative agencies, clients and the local communities. They offer a more up-to-date and creative out-of-home communication flow.  

"Brand" focuses on giving visibility to the creativity and the values of brands, i.e. the values that our clients wish to communicate through creative branding projects that trigger engagement  with urban audiences, increasing  memorability thanks to solutions that  innovatively  interpret IGPDecaux's traditional assets as well as urban spaces.  

"Solutions" tell of solutions designed and implemented for our customers, tangible projects that are easy to communicate and amplify through the social communication channel, i.e. concrete solutions for product placement, able to convey the brand value.

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The undergound stations of Milano Cadorna (on the M1 and the M2 lines) and Moscova (on the M2 line) were entirely decorated in both the binaries and the mezzanine areas to entice passers-by with a...

Banner Barilla Station Domination IGPDecaux Milano
60 years: 6 decades of creativity and love for design that Federlegno elected to communicate to the city of Milan through IGPDecaux OOH advertising....
In collaboration with IGPDecaux Brand Solutions, Neff recreated a typical Tuscan farmhouse inspired by the landscapes of the Val d’Orcia on board a Darsena Tram to welcome citizens and...