The undergound stations of Milano Cadorna (on the M1 and the M2 lines) and Moscova (on the M2 line) were entirely decorated in both the binaries and the mezzanine areas to entice passers-by with a...
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IGPDecaux launches the Programmatic Advertising: great multimedia campaigns and more effectively digital solutions
Brand Solutions facilitate meetings and exchanges between media centres, creative agencies, clients and the local communities. They offer a more up-to-date and creative out-of-home communication flow.
"Brand" focuses on giving visibility to the creativity and the values of brands, i.e. the values that our clients wish to communicate through creative branding projects that trigger engagement with urban audiences, increasing memorability thanks to solutions that innovatively interpret IGPDecaux's traditional assets as well as urban spaces.
"Solutions" tell of solutions designed and implemented for our customers, tangible projects that are easy to communicate and amplify through the social communication channel, i.e. concrete solutions for product placement, able to convey the brand value.