Visual Help

A series of strategic tools at your disposal will help you improve your Out of Home creativity.

Together we enhance your campaign's visuals in order to boost readability, impact and effectiveness. 

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CréAction
Full Motion 3D

Software allowing billboard’s impact and readability check by placing it in a 3D environment. It allows to preview the visual in a realistic context to optimize any critical points of readability or confirm the effectiveness of the billboard. Guided user sessions are available by appointment.

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Vivid

Software that calculates the readability of all the text in the billboard based on sight distance, considering for each element the font size, graphic style and colour balance with the background. Guided user sessions are available by appointment.

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Guided
content production

IGPDecaux provides a series of supplementary services for the guided content production, in order to support customers in the creation of visuals suitable for our media, both traditional and digital, with the right timing.

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Improve your Out of Home culture, here you find some references and manuals.

Manuale d'uso della Comunicazione EsternaIndicazioni d’uso per contenuti digital out of home