Advertising supporting the city
Street Furniture advertising displays, located mainly on city sidewalks, provide a public amenity citizens-centred. The term Furniture alludes to a human dimension of living in public urban spaces, and even the aesthetic of these amenities affects citizens well-being.
Street Furniture also completes the functionality of the street by offering shelter, information and security. Among these are bus shelters, self-cleaning toilets and MUPI (Mobilier Urbain Pour l’Information, street furniture for information). Widely distributed in the city at eye-level, they provide close-up viewing, intercept pedestrian flows and vehicular traffic and ensure wide coverage and high frequency.
Street Furniture is available in Abruzzo, Campania, Emilia-Romagna, Liguria, Lombardy, Marche, Piedmont and Tuscany. It is sold in predefined and non-divisible sets of advertising networks for 14 days; in exceptional cases, individual positions purchase is also allowed. The new Digital Street Furniture is sold by networks as well, but weekly.