The Airport is a modern and dynamic environment in which people spend, on average, at least 1-hour time. Therefore, the advertising usage at the airport, if compared with other media, has some peculiar characteristics. Dwell time and ads proximity are the features that guarantee its effectiveness.
Airport travellers usually hold a higher status and education, with a purchasing power above the average.
Airport's prospects target not only focuses on travellers, but also extends to meeters, greeters and airport collateral services staff.