SWISS INTERNATIONAL AIRLINES
An IGPDecaux experience on a Darsena Tram, could be as much immersive to give you the impression of being on a different means transportation.
The creative concept of the latest Swiss International Air Lines campaign promoted by the German agency Foundry, transformed a classic Milan tram into an airplane. The tram has been decorated following Swiss style and atmosphere and it has been equipped with some digital screens replacing the original windows. From those screens you could stare at some beautiful glimpses of destinations which are included in the company's routes. Some hostesses were there inviting passers-by to hop-on so that they could spoil them with gadgets in perfect Swiss style, as a matter of fact the campaign slogan was "Why being a passenger while with Swiss you could be a guest?".