Smart Content is the tool enableing every advertiser's dream , i.e. being able to push a product with the right content, to the right people, at the right moment and with the right results.
The international Internet Media Market has been using this approach for a while now, the Italian DOOH Market approached it a few months ago. Smart Content was launched on the occasion of the events Digital Conversations (held at Teatro Vetra of Milan and MaXXi Museum in Rome) and is now available on the market at creative disposal of Media Agencies and other advertising industry players.
Smart Content is a solution developed by JCDecaux Dynamics, the London based Digital Creative Hub of JCDecaux, in use exclusively within the international Companies of the Group. In Standard Mode, it allows swapping content based on one or more rules: weather type (real time), temperature (real time), location, time of day and day of week.
Moreover, unlimited Non-Standard Modes (External Social and Data feeds, templates HTML5) can be implemented with ad hoc design and development.
To know more, take a look at this video: