IGPDecaux Media Partner dello IAB forum
The IAB Forum 2017 begins today, the most important Italian event of the Digital Domain. Many topics "Born Digital" will be treated, scenarios, Digital Advertising trends, inspirational content, live demos on Virtual Reality and Artificial Intelligence; as well as in depth reflections on how to approach post-millenials, the generation that lives, interacts and thinks Digital in every given context of daily life.
Our CEO, Fabrizio Du Chène de Vère, will be protagonist of the panel "OOH: the digital transformation is now reality", which will take place today 29th of November at 17.15. The round table promoted by the Italian branch of the Interactive Advertising Bureau will be guided by Marco Valenti, CEO of Moving Up, and has the objective of defining technical and positioning standards of the Digital Out Of Home domain with the most important players.