NC Awards 2017: Out Of Home is Media of the year
Out Of Home is The Advertising Media of the year according to the 11th edition of the NC Awards organized by ADC Group. It stands out from other medias for its efficiency and quality, that's why IGPDecaux was assigned with this prestigious prize.
An important honour granted to IGPDecaux for its ability in approaching the media market fast evolution, enhancing public spaces and services and creating out of home communication that fits clients' requirements, serves citizens and pleases design.
For sure last year important investments in assets digitalization have influenced the price assignment, but "the true strength of the Out of Home is embedded in those spaces which exists independently from advertising itself, i.e. transit infrastructures and objects of urban utility" as stated by CEO Fabrizio du Chène de Vere.