Between the 6th and the 8th of June, the 59th edition of the FEPE International Congress, the most important event for the world of Out of Home, took place in Sorrento. Fabrizio Du Chène De Vère, CEO of IGPDecaux, delivered the opening speech of the event, providing an accurate overview of the Italian OOH market where IGPDecaux operates.
An initiative with many stimulating topics, which encouraged lots of networking moments thanks to the presence of over 400 representatives of the sector. The speech held by Fabrizio Du Chène De Vère started describing the history of the OOH in Italy and it analyzed also the main assets of the current situation and future perspectives. An overlook was also given to the context where we live and to the rapidity with which it is changing: the technological innovation brought by the IoT opens up new opportunities for the world of OOH in Italy, increasing the amount of information and data transmitted almost in real time.
In the last decade, the Digital Out Of Home has represented one of the main investment sectors of IGPDecaux which, maintaining quality and tradition in its products, tries to meet the needs of customers with increasingly creative and innovative solutions.