IGPDecaux will be Main Sponsor of Digital 4 Non-Profit, the event dedicated to the non-profit market, designed by the Web Marketing Festival organizers in collaboration with San Patrignano. On September 16th at the Community of San Patrignano, Fabrizio du Chène de Vère will be part of the event's rich program with a speech on cross media strategy for non-profit.
Hereby a taste of the CEO speech:
“Between the many incentives that the non-profit sector could use to fundraise, communication has a significant role. How to best allocate budget within a winning media mix made of balanced traditional and digital channels? It is essential to acknowledge that every medium holds its own peculiar linguistic codes and therefore creativity must be designed ad hoc to increase each medium's potential. Specifically, Out of Home has the strength of being phisyically widespread and able to reach more frequently "evolved" target, i.e. urban and hyper-mobile targets."