The DOOH Ecosystem: an in-depth analysis by IGPDecaux
Nowadays' society is flooded with advertising, it is a multitasking society where time is never enough. These 3 elements turn the consumers' attention into something increasingly difficult to achieve. Out of Home reaches everyday a massive number of people, who are necessarily exposed to out of home communication for a long time. Digital Out Of Home by IGPDecaux is highly convenient: it is a powerful media allowing to adapt content to the displaying context, it is flexible and it has a full attraction scope.
To take the best out of IGPDecaux new Digital Offer, we need to better analyze the entire Digital Ecosystem. Below you can refer to an in-depth analysis, i.e. the abstract of our new Digital Brochure, depicting environments such as Underground, Street Furniture and Airports.