SMART CONTENT

Smart Content is the tool that enables the dream of every advertiser, i.e. being able to push a product with the right content, to the right people, at the right moment and with the right results.  

In Standard Mode, it allows swapping content based on one or more rules: weather type (real time), temperature (real time), location, time of day and day of week. Moreover, unlimited Non-Standard Modes (External Social and Data feeds, templates HTML5) can be implemented with ad hoc design and development.

Smart Content is available on IGPDecaux Digital Networks within Airports, Street Furniture and Underground.

Features
and availability

format
Weather Temperature Location Time of the day Day of the week External Social and Data feeds Templates HTML5
where
Piemonte
Torino Caselle  
Lombardia
Milano  
Milano Linate  
Milano Malpensa T1  
Milano Malpensa T2  
Lazio
Roma  

Creative and
live solutions

Innovative and interactive Solutions as well as local events allowing to experience brands in a warm and involving way.

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Smart Content - IT - Warner Bros

On the occasion of the launch of IT, thriller horror movie by Andy Muschietti, from the original dreadful best-seller by Stephen King, Milan's Digital Shelters became Smart.

CREATIVE SOLUTIONS

Smart Content - IT - Warner Bros

On the occasion of the launch of IT, thriller horror movie by Andy Muschietti, from the original dreadful best-seller by Stephen King, Milan's Digital Shelters became Smart.

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