Smart Content is the tool that enables the dream of every advertiser, i.e. being able to push a product with the right content, to the right people, at the right moment and with the right results.
In Standard Mode, it allows swapping content based on one or more rules: weather type (real time), temperature (real time), location, time of day and day of week. Moreover, unlimited Non-Standard Modes (External Social and Data feeds, templates HTML5) can be implemented with ad hoc design and development.
Smart Content is available on IGPDecaux Digital Networks within Airports, Street Furniture and Underground.