Airport Digital Network

Airport Digital Network

Airport Digital Network
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Lombardia, Piemonte

CREATIVE SOLUTIONS

Lufthansa

At Malpensa, Linate, Orio Al Serio and Caselle Airport, some motion sensors have been integrated into our LCD screens in order to broadcas an interactive campaign of the German Airline Lufthansa.

A standard video displaying a hostess taking care af a toddler used to animate when people passed by the screen and interact directly with noisy people that could eventualy wake up the little traveller: when motion was detected, the sensor activated another video that encouraged passersby to be quiet with a gentle "shhh!".

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