Armani dominates IGPDecaux's Digital Shelters Network in downtown Milan
UNITED COLORS OF BENETTON
The Spring Campaign 2018 by United Colors of Benetton made a bloom out of the Milan underground station of Duomo (M1, M3 and Corridoio Orefici). On the occasion of the fiftieth anniversary of the iconic '68th, Benetton has wrapped the underground's walls with a Flower Power theme that definitely galvanize the environment.
Flowers, colours and smiling faces those are the subjects chosen by Oliviero Toscani for “Le rivoluzioni cominciano a primavera - Revolutions start in spring", the campaign aimed at professing equality, freedom and creativity without disparity of gender, age or origins.
The campaign, on-air from the 15th until the 28th of February, also includes wrapped vehicles (Eurotrams) scattered all over the city.