The Italian leader of web housing portals, enhances its presence "on the road" by personalizing fifteen trams in Rome, Milan, Turin and Florence.
A new Creative Solution project for Sky Italia which, in order to push its original TV series for winter 2016, added two Interactive Bus Shelters on top of the traditional nationwide Out Of Home media planning of urban furniture, billboards and wrapped vehicles (by Kinetic).
In order to persuade passersby joining the Sky family, what could have been more effective than attracting them with the trailers of the most chattered and long-awaited TV series of the moment? As a matter of fact a 46'' monitor has been installed in order to allow interactive selection of series trailers (such as The Young Pope, The Walking Dead, The Affair and Westworld) that could be whatched while waiting for the bus. Without interaction a video with no audio was looping.
This initiative have been realized in collaboration with ATM in two valuable Milan locations: Piazzale Marengo, just next the Piccolo Teatro, and Via Torino, one of the most popular shopping street in Milan.