Red Bull, together with IGPDecaux and Initiative Media, has planned in Milan and Rome a massive Out of Home campaign (Street Furniture...
SIXT RENT A CAR
Among many cars proposed by Sixt Rent a Car, the new BMW 5 Series lands at Milan Malpensa Airport sourrounded by paparazzis, welcoming her with VIPs' sparkling flashes.
IGPDecaux Airports designed an exhibition area of 40 sqm to catch the attention of the wide stream of travellers circling around the Rail station area, which SEA Airports generally addresses to Car Rentals.
The car stands out because of some background panels equipped with a LED lighting system that simulates photographers' flashes, also a red carpet, some barriers and falshing paparazzi mannequins create a glittering VIP entrance effect. The company's showcase will keep for a two years period.