After the success of the Emporio Armani Boarding event and the campaign supporting the launch of the Spring-Summer Collection 2019, Giorgio Armani chose again IGPDecaux and the OOH advertising to...
#Riccanza is back on MTV, exclusively on the 130 Sky channel. The show, after the success of the first, two seasons, is coming with brand new episodes.
MTV Italia chose IGPDecaux and the city of Milan to celebrate the launch of the third season: the project was realized by the IGPDecaux Creative Solutions which decorated a bus shelter in Largo La Foppa, close to the Moscova underground station. The peculiarity of the brand shelter, perfectly in line with the show style, was to be entirely covered with gold leaf. The launching event took place on the 3rd of December and all the cast young protagonists were present.
The campaign was on air from the 3rd of December to the 9th of December the best moment to illuminate the city with lights and gold tones given the closeness of Christmas. And it is expecially at the milanese Christmas that Viacom – the company of which MTV is a member - thought about. Inside the showcase of the precious shelter it was added a golden plaque with the hashtag #riccanza that, at the end of the campaign, will be melted off, contributing to illuminate the city of Milan.