The Italian leader of web housing portals, enhances its presence "on the road" by personalizing fifteen trams in Rome, Milan, Turin and Florence.
Red Bull, together with IGPDecaux and Initiative Media, has planned in Milan and Rome a massive Out of Home campaign (Street Furniture, Exterior Transits and Underground) for 4 consecutive weeks.
Wings for every taste: the campaign objective was to convey the launch of "Orange Summer" the new Edition that adds tastes to the famous energy drink.
On top of classics products such as Landscape Coverage Network, Full Rear Wrapped and Bus Shelters, Red Bull wanted to invest in the new Non Stop Digital Shelters and to design together with IGPDecaux Creative Solutions a specific Brand Shelter that impressively engaged with the audience. Some presence sensors installed on the Shelter detected inputs to broadcast dynamic computer graphics which, oppositely from the ones displayed without an audience, used to be supported by an engaging sound track.