The Italian leader of web housing portals, enhances its presence "on the road" by personalizing fifteen trams in Rome, Milan, Turin and Florence.
Ray-Ban launches a creative and provocative reflection on the cosmopolitan and high tech status of contemporary relationships. Challenging common people to detach from of their devices, disconnect and achieve a clear vision of the world, a non-filtered one based on daily, real relationships.
In order to do that, together with Omnicom Media Group, they designed a wide Out Of Home campaign (focused on Milan, Rome and Naples) that included the Milano Duomo Station Domination, personalised Street Furniture, Digital Networks and Billboards.
IGPDecaux Creative Solutions, in collaboration with ATM, adorned the platform of Duomo station in a totally immersive way; not only standard products but also wall decoration together to create an utter 3D effect.
Nowadays disconnecting ain't easy, #ittakescourage, but if an immersive environment encourages you, it definitely gets straightforward.