Red Bull, together with IGPDecaux and Initiative Media, has planned in Milan and Rome a massive Out of Home campaign (Street Furniture...
The IGPDecaux Digital Gate placed at Linate Airport departures' access zone, is the first place to get in contact with the Airport Target of this major Milan stopover. We are talking about frequent flyers, holding higher education degrees, who are mostly travelling for business or study purposes on popular national and international routes.
Opel chose to catch this interesting traveller-type even before he actually gets to the airport. The very first appearance of Opel Insigna happens at the Digital Gate, which enhances the car's design and vitality through HD images and grants targets impact by reaching 100% of entrance flows.
The Insigna Experience (which was planned by PosterScope and designed by Carat) begins with a glorious entrance and spreads inside the Airport on the iVision LCD Network (70") broadcasting the campaign visuals (also in sync) within the most popular areas of SEA's stopover.
The experience Climax is reached with the Exhibition Area at the first-floor Gates, where travellers can directly experience the German car. An ambient media with dedicated staff giving information and showing directly Insigna quality in two different equipment, Grand Sport and Crossland.