The airline company Air China launched a new Out of Home campaign with IGPDecaux.
N26, the online bank that brought to the market a new retail banking experience, engages the audience with a new Out of Home campaign realized by IGPDecaux. Once again, a very important digital brand that chose a physical channel to get in touch with its audience.
After the first outdoor campaign that involved the city of Milan, with the realization of impactful billboards, N26 has chosen again the Out Of Home media and IGPDecaux to promote two other incisive campaigns with the aim of communicating the value of the bank’s smart services.
The first outdoor campaign involved the city of Milan with the realization of billboards while the second one, on air in January, involved the cities of Rome and Milan with the realization of two Station Dominations respectively at the underground stations of Centrale and Duomo in Milan, and the stations of Tiburtina and Spagna in Rome.
The protagonist of this second campaign was the city of Rome where IGPDecaux decorated the entire underground station of Termini with a Station Domination characterised by an impactful advertising. The campaign was on air from the 25th of February to the 11th of March. For the first time it has been inaugurated and decorated the new "pack 3" - the corridor which connects the lines A and B of the underground – attended everyday by a high number of passengers.
The campaign reached the attention of all the passers-by thanks to its strategic positioning making the brand the real protagonist of the offline communication.