An IGPDecaux experience on a Darsena Tram, could be as much immersive to give you the impression of being on a different means transportation.
Have you ever felt hungry at the bus shelter?
McDonald's McDelivery service will calm down any sense of hunger by allowing MC Menus online orderings directly from your couch or, why not, from a bus shelter.
McDonald's assigned to Leo Burnett the launch of this service for Italy, and they came up with three bus shelters transformed into mini McDonald's (in Piazza Lega Lombarda, Largo Cairoli and via del Burchiello). The shelters, decorated in green, with the iconic M on top and an interactive touch-screen, allowed passers-by to make their order and get their menu right away from the closest restaurant.
This special staging has been curated by IGPDecaux Creative Solutions, in collaboration with OMD. The most particular feature of the staging was that, for the first time in Italy, also the Shelter's roof has been decorated.