The airline company Air China launched a new Out of Home campaign with IGPDecaux.
L'Erbolario, the Italian brand specialised in the production of wellness and body care products, chose once more the Out of Home media to bring a fresh and colorful campaign in the cities of Milan and Rome. The OOH campaign introduced to the public two of the latest product lines launched by the brand: "Danza di Fiori" and “Rabarbaro".
The trams which crossed the cities have been entirely decorated by IGPDecaux. Flowers and colors were the protagonists of the bright visuals. In particular, the "Danza di Fiori" line was designed to celebrate the 40th Anniversary of the brand.
Some of the best shots of the campaign, on air in December and January, are shown below: