On the occasion of the launch of IT, thriller horror movie by Andy Muschietti, from the original dreadful best-seller by Stephen King, Milan's Digital Shelters became Smart.
After its first succesful billboards campaign throughout 23 Italian cities occurred back in March, Immobiliare.it, the Italian leader of web housing portals, enhances its presence "on the road" by personalizing fifteen trams in Rome, Milan, Turin and Florence. The rail campaign been planned by IGPDecaux started on October 30th and will carry on until June 2018.
"Our company is living a special moment from a communication point of view - states Carlo Giordano, CEO of Immobiliare.it spa - After the billboards campaign and the new TV spot, we decided to bring our brand on the trams of four big cities, in an historic moment when we start talking about real estate recovery and Italian people return on being interested about housing".
By choosing strategic lines throughout those four cities, Rome, Milan, Turin and Florence, we covered downtown areas as well as suburbs, allowing the company to reach a wide target in a prompt and impactful way, also because of the design of ad hoc visuals for fully wrapped vehicles.