The Italian leader of web housing portals, enhances its presence "on the road" by personalizing fifteen trams in Rome, Milan, Turin and Florence.
Its first Out of Home tour
For the very first time Immobiliare.it, the Italian web portal leader in real estate ads, has planned with IGPDecaux a highly impactful Out Of Home Campaign over 23 Italian cities, including 8 big cities such as Milan, Genoa, Bergamo, Pavia, Ravenna, Lucca, Pisa and Naples.
«For our first Out Of Home campaign we didn't chose this historical moment randomly» said Carlo Giordano, CEO of Immpbiliare.it SpA «Market positive growth is more and more pushing Italians to search for a new home: with this campaign, we can reach them immediately and draw their attention onto one of the best features of our website and mobile app, i.e. the much-appreciated map search feature, which we first launch on the European market».
On the occasion IGPDecaux draw a widen media plan, a complete package of different formats, spreading from our classic Posters and Backlight, to Bus Shelters, Exterior Transit (panels 300x70), and Subways. This massive national campaign is on-air for two to four weeks, depending on the city.