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The underground station of Termini in Rome records more than 150,000 daily movements, a relevant data that makes the station itself a highly favorable place for the OOH advertising campaigns.
The high number of passengers who attend the station, mainly composed by commuters, is one of the key success factors of an Out of Home campaign. It is especially in this context that we can put the attention on the Horizons, impactful urban structures that take their advantages from the digital with a strategic positioning.
The Horizons, digital LedWalls in landscape format, are positioned in the underground platforms of the two lines A and B to reach the attention of all the passengers who are waiting for the trains (people have an average stay of 5 minutes). The communication effectiveness is maximized thanks to the synchronization of the screens.
In the Out of Home media context, the Horizons are also a highly versatile product. Thanks to the innovative management of the digital content, the visual can vary accordingly to the weather, the different hours and the days of the week, the events or even external data feeds.
Take a look at the Gallery below: