The airline company Air China launched a new Out of Home campaign with IGPDecaux.
To celebrate the 15th anniversary of the famous Italian ice-cream producer, the special tram #Grom15 realized by IGPDecaux Creative Solutions arrived to Turin. The catchy visual and its circulation in a central area of the city allowed the tram to easily catch the attention of the passersby.
From the 18th to the 20th of May the branded tram crossed the Turin Old Town, involving people in the tasting of products and the ice cream "as it once was".
Grom decided to celebrate its 15th birthday with IGPDecaux which brought, for this campaign, the first special tram to the Piedmontese capital, entirely decorated by the Creative Solutions.
The Grumble Creative agency, the Mindshare media center, the WPP agency operating in OOH Kinetic planning, the public relations and communications marketing agency Edelman Italia, the Vitamin graphic agency and the MRM agency McCann collaborated to the project.