The airline company Air China launched a new Out of Home campaign with IGPDecaux.
Filorga is one of the first brand profiting from the great visual impact of the new Digital Escalators of Roma Termini metro stop. Digital Escalators are 20 displays (32"), installed on both sides of Termini most popular escalator, which connects Line A with Line B and gathers the larger people flow of Rome underground.
Those displays allows creative outbreaks: visuals are designed to follow the users back and forth throughout the escalators. Filorga also matched the screens with wrapping decorations of the background walls and the celling, and definitely dominated the whole context.
On top of Digital Escalators, the Laboratoires SVR Italy, chose another innovative product: Milan Digital Shelters, bigger in format (84") and spanning through strategic areas for shopping and leisure.
Innovation has been wisely integrated with tradition, thanks to a valuable media mix composed of products such as Bus, MUPIs, Wrapped Vehicles, and bus Shelters around Milan, Rome, Bologna, Naples, and Florence, they gained innovation, coverage and impact.