Red Bull, together with IGPDecaux and Initiative Media, has planned in Milan and Rome a massive Out of Home campaign (Street Furniture...
On top of all European Celebrations for the 60th anniversary of the Treaty of Rome (March 25th, 2017), the Italian delegation for the European Commission decided to set with IGPDecaux a Station Domination in Termini Subway Station in Rome. The choice of this metro stop was symbolic: Termini station is a crossroad connecting with the train station and city airports, it is a gate towards Europe itself.
The campaign "Together we are Europe" is built on the acronym of Europa made with its founding values Equalty, Unity, Respect, Opportunity, Progress, Accoglienza (hospitality). A celebratory campaign that is also on-air on our Digital LCD Network and relies on an informative desk (sponsored by ATAC and decorated by Mosaico Studio) for brochure dispense.
Beatrice Covassi, Chief of the Italian delegation for the European Commission, describes this experience as it follows: