The airline company Air China launched a new Out of Home campaign with IGPDecaux.
Discovery Italia launched the new show "Il Salone delle meraviglie", the Tv programme that shows the everyday work in the salon of the hair stylist Federico Lauri. The programme, on air from the 8th of January on Real Time, has been announced to the public with an intensive communication campaign, which involved various media including the Out of Home.
The Outdoor campaign has been realized in collaboration with IGPDecaux and celebrated the debut of the programme with a brilliant Station Domination at the San Babila underground station. The metro station was entirely decorated with original and glam billboards.
For the first time in Italy, IGPDecaux produced three special urban structures using real golden sequins, that illuminated the Real Time logo placed on the same strucutures in 3D.
The visual, created by the internal creative team of Discovery Italia, put in the foreground the protagonist of the show Federico Lauri, hairstylist loved by VIP and conceived as the new fashion icon.
The campaign, on air from the 3rd to the 16th of January, was realized in collaboration with Mediaclub and the OOH Specialist Media Center Kinetic.