Original and innovative, but also inspired by the tradition in its iconic shape is the fabulous Christmas Tree which illuminates the Milanese Christmas this year, giving all the...
The well-known sportswear brand Champion celebrates its 100th anniversary opening a new Premium Store in Milan, a multifunctional space with which the brand confirms its presence across the international lifestyle, offering a unique shopping experience to its customers. The Store has been designed to cover a wide area of Via Cordusio which crosses the heart of the city linking the important shopping streets.
To celebrate the opening of the new Store, which will be inaugurated on the 26th of September with a private event, Champion chose the Out of Home media and IGPDecaux. The underground station of Cordusio has been entirely decorated by a Station Domination where the iconic "C" representing the brand's logo emerges from the blue background of the visual and the headline catches the attention of passers-by, inviting them to discover the new Store.
The impactful advertising and its strategic positioning made the Brand the protagonist, transforming the outdoor advertising initiative into a real drive to Store, able to involve the high audience which attends the underground station.
IGPDecaux, the Geotag Media Center and the Bonsaininja Agency collaborated on the campaign, on air during the three weeks before the inaugural event.