The airline company Air China launched a new Out of Home campaign with IGPDecaux.
BookCity, the initiative dedicated to books and the publishing world, which connects passionate readers, authors, schools, libraries and cultural institutions, is back to Milan with a new edition. From the 15th to the 18th of November Milan becomes the "city of the book" and welcomes exceptional guests, protagonists of the various meetings, seminars and presentations scheduled during the four-days event.
The advertisement of the event in Milan involved different media including the Out of Home, with a campaign on air over the duration of the event and during the days before its inauguration. The tram entirely decorated by IGPDecaux crossed the streets of the city catching the attention of passers-by thanks to its bright visual.
BookCity is a festival for all book lovers and represents also an important chance to celebrate the city as a place of meetings, culture, tradition and innovation.