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IGPDecaux brought a new advertising campaign to the streets of Milan, crossed by the special tram Bauli entirely set up and decorated by the Creative Solutions Unit.
The tram moved from the CityLife area to the city center, heading down different stops to involve passers-by. On board, two hostesses invited people to take a sweet break or have breakfast on the tram, transformed by IGPDecaux Creative Solutions into an authentic New York Style Café where people could taste the Bauli products and enjoy a free wi-fi connection.
Inside the tram it has been created a homely, welcoming and pleasant atmosphere where coffee, fruit juices and water were served to accompany the tasting of the brand's products. An area of the tram has been decorated with sofas, cushions and a television to give passengers a real moment of relax and sweetness.
An exclusive gift was dedicated to everyone who got on the tram: a branded bag containing a mug and some Bauli products.
The campaign, on air from the 17th to the 23rd of Semptember, was realized by the IGPDecaux Creative Solutions in collaboration with the creative agency McCann Worldgroup.