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After the success of the Emporio Armani Boarding event and the campaign supporting the launch of the Spring-Summer Collection 2019, Giorgio Armani chose again IGPDecaux and the OOH advertising to reach the Airports of Milan. It was a great, integrated communications initiative which went on air the past September, launching the decorative intervention in the Finger area of the Malpensa Airport Terminal 1. By Finger, it’s meant the aircraft loading bridge crossed by the passengers before their departure and upon their arrival. The decoration, on air from mid-April, accompanies the travellers with the elegant aesthetics proper of the Armani Collections, designed with the strategic purpose to be personalized accordingly to the audience coming across. The visual placed along these spaces promotes all the lines of the brand: from Giorgio Armani to Emporio Armani and Armani Exchange, up to Armani Silos and Armani Casa.
The brand benefits therefore from a high visibility in the airports of Milan, particularly in the Airport of Malpensa, thanks to the presence of several IGPDecaux’s urban structures: Armani has always believed in the airport as a powerful place of communication, conceived by the stylist as a symbol of openness to the world and, at the same time, a welcoming place for travellers when returning after a journey.
“The airport is a place of a great symbolic power: whithout barriers, it represents the openness to the world. It is the starting point to learn about and discover, where you get back after having experienced countless adventures”. Giorgio Armani – from Il messaggero.it