The airline company Air China launched a new Out of Home campaign with IGPDecaux.
Armani, the Italian firm of charm and design, chose to dominate IGPDecaux's Digital Shelters Network in downtown Milan to promote its new line of male watches. This fashion icon was widespread through the city of Milan and one of those strategic positions was in Via Manzoni, the historic location of Armani's glamourous boutique.
The Full Digital Network comprehends 41 out of the 61 Digital Shelters installed in Milan, the most central and popular ones. The "broadcasting mode" Full Digital, makes the brand protagonist of the urban environment 24/7.