L'Erbolario, the Italian brand specialised in the production of wellness and body care products, chose once more the Out of Home media to bring a fresh and colorful campaign in...
The airline company Air China launched a new Out of Home campaign with IGPDecaux.
The campaign has been realized to celebrate the enhancement of the company's flights and, in particular, the introduction of the new Airbus A350-900 aircraft on the Milan-Beijing air route and the Milan-Shanghai one.
The outdoor initiative was focused on the city of Milan, key point for the Air China’s passengers whose traffic is concentrated at the Malpensa airport. Here IGPDecaux realized highly-impactful backlights which reached a pretty wide audience. The airport wasn’t the only protagonist of the OOH planning: the campaign, in fact, was extended to different areas of the city involving various types of products like decorated trams and buses that crossed the streets of Milan.
Furthermore, IGPDecaux set up several brand shelters in strategic locations of the city, giving an immersive experience to all the people who were waiting at the bus stop.
The visual, with its bright blue background, brought to the city evocative images of the travel destinations, a real source of inspiration for all travellers and passers-by.